Sales Team
Tulare, California
SJV Sales
(559) 731-2197
Born and raised in Tulare, Mat joined J.D. Heiskell & Co. after jobs with Coast Grain and Carnation Company. He is a graduate of Cal Poly in San Luis Obispo. He speaks Portuguese fluently, and works to build relationships with all of his customers. He and his wife Luan have three grown sons.
SJV Sales
(559) 804-4693
A graduate of Cal Poly San Luis Obispo, Pete has been with J.D. Heiskell & Co. for most of his career, and was the company’s sales manager before resuming his full-time sales position. He and his wife Peggy have three daughters, Elizabeth who is working on a teaching certification, Samantha who is studying business law, and Cassandra who is interested in a nursing program. Pete’s family is full of horse enthusiasts, and they do quite a bit of showing throughout the year.
SJV Sales
(559) 804-4695
A graduate of Chadron State College, Nebraska, Dave joined J.D. Heiskell in 2003 as a technical sales representative. He grew up a part of a family business raising beef cattle in Nebraska. Before joining JDHCo, he was with the Bacti-Grow liquid feed company. He and his wife Lynn have a daughter, Brooke, and son, Cody, and are all fierce competitors in rodeo roping, and barrel racing.
Bakersfield Sales
(559) 331-1433
Bill and his wife Cindy, a registered nurse and Director of the nursing program for the Kern community college district, have a daughter, Casey, a registered nurse, and son, Christopher, who is pursuing pre-law in college. Prior to joining J.D. Heiskell in 2004, Bill worked with the Vit-E-Men Company in Nebraska, selling specialty livestock products.
Northern California Sales
(209) 595-6989
Rolland grew up on a Tulare dairy; he now lives in Modesto with his wife Ellie and their children, Rolland Jr. III, Angela, Michella, and Jessica. A "real cow man" and a member of ARPAS, the American Registry of Professional Animal Scientists group, he operated a dairy of his own before joining J.D. Heiskell& Co. as a technical sales rep.
Northern California Sales
(209) 587-1570 cell
(209) 827-3214 fax
Franklin grew up on a cattle ranch and is working in Central California to make a better life for himself and his family. When not working, he likes to spend time with family and friends, hunting and fishing.

SJV Calf Specialist
(559) 793-8934 cell
Todd is a graduate of the University of Wisconsin, River Falls, with a degree in Ag Economics. He has spent the last 23 years of his career in the dairy consulting and dairy sales business. He and his wife, Cheryl, have two boys. The oldest son is an electrician's helper in Wisconsin, while the youngest son is a Pre-Med student at Purdue University. The family enjoys sight seeing the country by automobile and raising Clumber Spaniels as a hobby.
SJV Sales Support
(559) 358-1408
Born in the Azores, Tony came to the U.S. in 1973. He started in our transportation department as a driver and was promoted to sales support, his current position, in 2003. When Tony has the time, he enjoys horses and bull fights. He is married to wife Janet, and they have one son, Blake.
Inside Sales Team
(559)804-4622 cell
(559) 684-3285 direct
Greg was 19 when he landed his first job in the feed industry, and he has never looked back. He joined J.D. Heiskell in 1995 and is now based in our Tulare office where he sells commodities from an inside sales desk, and enjoys spending some time outdoors visiting his dairy customers. He also enjoys spending time with his wife Heather, their daughter Sandra, and their son Allen.
SJV Sales
(559) 804-4697 cell
(559) 684-3241 direct
A graduate of Fresno State University, Robert grew up in Lemoore, working in his family’s feed mill, and joined J.D. Heiskell & Co. when the company bought the mill in 1990. After gaining experience in formulations work and customer service, he joined the JDH sales staff in 2002. He and his wife Jennifer have a son, Cory, and a daughter, Katie who are both active in sports.

(559) 967-2614 cell
(559) 684-3286 direct
A graduate of California State University - Fresno with a degree in Ag Economics, Mark has also completed post graduate work there as well as Purdue. Mark joined J.D. Heiskell & Co. after a long career in the seed industry concentrating on dairy forage and silage. He and his wife, Kathryn, are active members of the Tulare Community Church. They also enjoy biking and day hiking. Mark and his wife have three sons; Mason, who is attending CVC; Michael, a graduate of California State University - Fresno pursuing a career in dentistry; and Matthew, an electrical contractor operating his own business.
